I recieved an email pointing me to a blog site called Crickets Chirping

It immediately reminded me of an article I once read on how NOT to start a blog site. Specifcally, the part that outlined how there is little or no value in spreading lies, innuendos or false claims. But spreading rumors, lies and baseless allegations is brand and reputation monitorings raison d'être.

Yet still, I guess it never ceases to amaze me how far some people will go to make an attempt at manipulating an audience with as little fact as possible.

This link sent to me, a case in point. These are bloggers who claim to "get it" or at least understand blogging enough that they self-appoint themselves as experts in all facets of commerce, technology, education, public policy and sometimes even law.

If blog sites like this show up in your feed, or you get an email from these people, ignore it or delete it altogether. Don't even bother responding. Don't link to their websites either.

As in the aforementioned case, if someone claims to be some sort of know-it-all or expert on your business that you don't recognize or know from past dealings, I might suggest inviting them into a discovery session to better inform them about your business, its people, products or services.

But in almost every single case, these are people who aren't the slightest interested in knowing anything about you because fact-finding slowly eats away at the lies they are spreading and quickly proves them wrong.

Your best bet is to just ignore them.

Don't give them a voice. Let them link to each other in their own sesspool of spreading lies and self-indulging narcissism. They're not adding anything of value to your business, they're just trying to figure out how to game your business and/or bait it into a futile discussion.

Don't let them.

If your business has been made a target, contact CoreX to consult with an advisor on how best to combat cybersmearing.