The "Free" vs. "Paid" Tools Debate
In recent months, reputation monitoring has definitely become a hot blogging topic. Some have been announcements welcoming new monitoring tools to the category. Others have been serving as advisories or tips to help business small or large get on board with managing their online identities.
Although most are in favour and understand the need for reputation monitoring, it seems that the "free tools" vs. "paid tools" debate has made its rounds (either introduced by the blog author or in the follow-up comments), and its a debate which I've been watching with some interest for at least as long as we've been offering our RepuTrace™ service.
My bias is quite clear and I've made it apparent in numerous blog posts as well as any opportunity I've had with mainstream media coverage. As I see it, it can be summed up into an advantage where automated software, human insight, core competence and best practices save business the precious time to compile, store and report on any and all online views that can make or break a brand. Timely reporting and precision monitoring that in my opinion greatly enhances the reputation management strategies of any business, small or large.
As far as reputation management strategies are concerned, because there is no comprehensive and all encompassing “how-to” guide to manage your reputation and brand online, my advice would always be to call in firms like ours to continue on a company's brand success, especially if you are realizing that free tools aren’t enough.
Information, news, allegations, innuendo - all traveling at warp speed.
People everywhere are linked, communicating and deliberating with hyper-connectivity.
So how does business stay in control? By recalibrating the corporation’s sense of reputation and using those same communications technologies to its advantage.
RepuMetrix Inc. recognized that access to precision Web searching of real-time news and information intelligence drives informed business decisions.
As a result, RepuMetrix has pioneered a suite of trademarked search services that is based on an advanced framework of Web tools developed exclusively to serve business sector interests.
Already, RepuMetrix products and solutions are trusted by growing number of organizations and professional sectors.
To find out more about our search intelligence technology, products or services, feel free to contact us anytime.
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Below are some links to product or company mentions in mainstream media:
Protecting the firm’s name on the web | Law Times
Safeguard Your Brand Reputation Online | Inc. Technology
They’ve got their eyes on you—are your ears burning? | ComputerWorld Canada
Blog author threatens to go "on a killing spree" | CNW Group
Blog author threatens to go "on a killing spree" | PR Newswire
Tips on Safeguarding Your Online Reputation | WSJ Startup Journal