Ask.com's new "eco-friendly" data center

07/12/07

Permalink 07:55:15 am, by jfiore English (CA)
Categories: Opinion

Ask.com's new "eco-friendly" data center

Another fine example of an earlier post on footprints and reputations comes from an interesting announcement made from Ask.com's "eco-friendly" data center. The "eco-friendly" data center will be located in Moses Lake, Washington and will be a "zero carbon emissions" plant that uses “renewable hydropower."

Very impressive stuff -- and, as I've discussed here before, with this announcement we might well be seeing the wave of the future as far as reputation management strategies are concerned - more specifically, how companies approach reducing their environmental footprint will be an important factor in showing Web audiences companies are acting responsibly and are committed to the "Green" cause.

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