Another fine example of an earlier post on footprints and reputations comes from an interesting announcement made from Ask.com's "eco-friendly" data center. The "eco-friendly" data center will be located in Moses Lake, Washington and will be a "zero carbon emissions" plant that uses “renewable hydropower."
Very impressive stuff -- and, as I've discussed here before, with this announcement we might well be seeing the wave of the future as far as reputation management strategies are concerned - more specifically, how companies approach reducing their environmental footprint will be an important factor in showing Web audiences companies are acting responsibly and are committed to the "Green" cause.
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Below are some links to product or company mentions in mainstream media:
Protecting the firm’s name on the web | Law Times
Safeguard Your Brand Reputation Online | Inc. Technology
They’ve got their eyes on you—are your ears burning? | ComputerWorld Canada
Blog author threatens to go "on a killing spree" | CNW Group
Blog author threatens to go "on a killing spree" | PR Newswire
Tips on Safeguarding Your Online Reputation | WSJ Startup Journal