There's been a lot of coverage on the "Legal Notice Regarding Google AdWords" story, and I can't say I've read it all, or agreed with everything that's been said "for" or "against" Google on the matter.
But from what I've been able to observe from the way AdWords/AdSense works, and the kind of traffic AdWords has been bringing to our sites, here is my take on the matter.
I think what is fundamentally wrong about what Google's done here is that on the one hand, they wanted to give their AdWords the greatest reach on the web by allowing site owners to pop-in their AdSense code.
But by doing this, Google also stands to lose control over what each site owner is doing on their sites with that code.
The way their AdSense program works is that the site owner gets a cut of the action on the pay-per-click fees that go to Google, so what's to stop that site owner from clicking that ad themselves, or worse, setting-up advanced scripts to randomly click ads so as to not appear like fraud is being committed?
Looking at the kind of traffic I've been getting on sites where I'm running Google's AdWords program has made me wonder too about the useless traffic and hits.
Interestingly enough, it's a collectibles company that is bringing forward this class-action suit.
If you use Google AdWords, I'd like to hear your comments or opinions on the matter.
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Below are some links to product or company mentions in mainstream media:
Protecting the firm’s name on the web | Law Times
Safeguard Your Brand Reputation Online | Inc. Technology
They’ve got their eyes on you—are your ears burning? | ComputerWorld Canada
Blog author threatens to go "on a killing spree" | CNW Group
Blog author threatens to go "on a killing spree" | PR Newswire
Tips on Safeguarding Your Online Reputation | WSJ Startup Journal