RepuTrack™

We often find ourselves advising folks on "doing the right thing." This advise crosses many areas of social media strategizing, with the central underpinning being the need to convey responsible business practices. But rarely does the opinion of "doing the right thing" traverse into the merits of "doing good" for the sake of good - and it really, really ought to happen more often.

As demonstrated first this morning on Chris Brogans blog post about "Paying Attention to GM This Week", and carrying over to Scott Monty's tweets. It is a day that, no matter what your place, is seeing everyone in the nation and the rest of the world rallying for GM and a positive outcome to come out of Detroit:

It's social media examples like this that prove, if nothing else, that there is room for doing good, that it does get noticed, and is appreciated.

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We were thrilled to learn that RepuMetrix is a featured supplier in the recently published Econsultancy's Online Reputation and Buzz Monitoring Buyer's Guide 2008. With profiles of 16 leading suppliers, this guide serves as a who's who of vendors with critical reference value to any company in search of vendors offering online reputation monitoring technology and services.

We have also been active in recommending Social Target's Guide to Social Media Analysis - now in its second edition. These are indispensable resources during any review process to determine which vendor is the best fit for your businesses online monitoring requirements.

The 16 featured suppliers are:

Asomo, Attentio, Brandwatch, CyberAlert, Cymfony, FindAgent, iCrossing, Market Sentinel, Nielsen Online, Onalytica, Radian6, RepuMetrix, Reputica, StrategyEye, Techrigy, Trackur.

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This blog entry is an online demonstration of our RepuTrack™ service, showcasing its features for the first time publicly.

The video is just a little over 7 minutes in length - please be patient as it may take a minute to stream due to its size. Thanks!

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In recent months, we've been hearing more requests for some type of influence barometer to tie

into our reputation monitoring tools and services. The key differentiator for us is how we combine human analysis to deliver precision and depth as it pertains to interpreting context and risk. I like to think of our approach as one that yields an in the moment interpretation of context and influence, on a per incident basis.

That said, we have spent a significant amount of time "teaching" the machine portion of the analysis to perform surface-level interpretation of influence and risk. Going back to this notion of an influence barometer, one recent approach which has received positive feedback pertains to RepuTrack's SEO View, and how metrics like tonality, geography and source type tie-in with the likelihood the incident will appear in search results. More specifically, we can now look at positive or negative incidents from a specific country (Canada, US, UK, etc.) and/or by social media type (i.e. blog, forum, social network, video) and see how the incidents numerical rank (top 100), and the likelihood of appearing in the first 10 pages of results when someone types in the company name (and any variation) in any of the widely used search engines:

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RepuTrack™ is a brand an online reputation monitoring (ORM) tool for business which combines the timely retrieval and capture of relevant online discussion with precision human review. All service tiers will enable your organization to pre-empt attacks on your corporate brands and reputation, assess competitor moves, monitor industry-specific mergers and acquisitions, keep apprised of eco-topics which are impressing or angering Web audiences, or even safeguard your intellectual property.
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RepuTrack™ subscribers have direct access to an online console which stores, organizes and provides measurement tools and capabilities via an online digital dashboard. The dashboard is designed to assist your organization in retrieving communications and activities initiated by consumers, shareholders and interest groups talking about your company.

RepuTrack™ is the latest and one of our most exciting offerings in recent years, and has spent a little over 1 year in development. RepuTrack™ is close to completing the final stages of its soft launch to select clients and agencies and we look forward to its official release.

RepuTrack™ continues our companys passion to raise awareness in the business community to mind one's own reputation. While our philosophy is built on the notion of providing businesses with leading online monitoring solutions, we realize that our greatest competitive advantage is found in our technology and our approach to pricing.

To this end, RepuTrack™ delivers, offering a fixed pricing structure that makes it not only the best of class ORM tool, but also one of the most cost-effective.

To find out more about our RepuTrack™ ORM tool, we suggest scheduling a free online demonstration. Alternatively, you may visit the our company Website to find out more about our full-range of services.