Reputation Standoff - Reputations Do Matter

03/29/10

Permalink 09:21:26 am, by jfiore English (CA)
Categories: Opinion

Reputation Standoff - Reputations Do Matter

I was directed to a TechCrunch's article by @autom8 (thanks for the link share Autom). The sentiment seemingly promoting this idea of overlooking indiscretions and one's online reputation. I also noticed @andybeal tweeting about the article, describing how

the era of "desensitized online faux pas" (something he thinks will inevitably happen) might already be here.

I might be alone, but I find the title and overall sentiment to be quite distressing and dismissive. Look, I get how forgiving a faux pas happens within social media, but the act of forgiving or reconciling more serious transgressions and/or missteps is not a given, and is something that still requires earning audience trust. And I also understand how people forget with the passage of time - one only needs to cite an example of the way political blunders become a distant memory come the next election.

Perhaps what the article (and @andybeal's tweet) is suggesting is a reputation management future where the social Web is inundated with so many human transactions and experiences that the negative incident ratio of a company or brand becomes less important in informing consumer choices.

The slippery slope to all these ways of thinking is a reputation scattered in the wind, and a misguided, reckless abandonment of common sense, where we actually begin to buy this notion that audiences will tolerate a brand that appears to be stumbling too often out of a hot kitchen scenario, with a reputation constantly in need of a fix.

It's one thing to forgive a faux pas, and altogether a different story when you're promoting the idea of overlooking indiscretions at wholesale. I can't help but think that this view is akin to promoting heavy drinking behind the wheel while driving an online reputation monitoring and engagement strategy - NEVER a good idea.

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Comments, Pingbacks:

Comment from: autom [Visitor] Email · http://autom.x.iabc.com
Joesph - it's not surprising that TechCrunch's Arrington, given his tendency to share randomly radical views, push the proverbial envelope (recall: controversy over publicly disclosing Twitter internal docs) and call attention to er..well, himself, really.

However, to your point and those of others—my guess being a silent majority—the underlying reality is quite different.

When I read this passage from Arringtard (a name I've seen used by others on Twitter):

"We’re going to be forced to adjust as a society. I firmly believe that we will simply become much more accepting of indiscretions over time. Employers just won’t care that ridiculous drunk college pictures pop up about you when they do a HR background search on you."

my first reaction was "okay, and what have YOU been smoking? what planet do you think you're on?"

Such sweeping propositions are simply quite out-of-touch with how society actually works. Not only are such suggestions sorely naive (oh yeah sure 'force society to adjust'—who says these things?) but also indirectly mock the very serious and intricate dynamics of socialization on all levels, whether such social perceptions or interactions occur live or online. Moreover, those already leery of social media to begin with would come across this infantile posturing and may well look at it and say "see? told you so..social media's a crock."

I typically appreciate diverse, frank points of view on both longstanding and evolving social norms and behaviour, as all forms of opinion in that area of study are worthy of analysis intelligible or not.

But that TC post was weak and true-to-form sensationalist. I wish so-called influential tech bloggers would just get over their own hubris and focus on *educating* the public on the more tangible value people can obtain from technology's intensely rapid evolution, instead of getting distracted and carrying on as if they were rebellious, maudlin high school geeks entrapped within their 'radical', insular existence.

Yikes. Did I say all that? Yep. I did.
PermalinkPermalink 03/29/10 @ 10:11
Comment from: jfiore [Member] Email
Yep, you said it - and I'm very glad you did. I was a bit apprehensive about using the analogy of drinking behind the wheel, but this really was a post - like you said - that made me wonder "what is this guy smoking."

I couldn't agree more with:

TC post was weak and true-to-form sensationalist.


Certinaly one of the most sweeping and powerful statements in your comment.

Thanks Autom!
PermalinkPermalink 03/29/10 @ 10:18
Comment from: Andy Beal [Visitor] Email · http://www.trackur.com
I agree, serious transgressions will not be overlooked.

However, as the current college generation matures, they will look back at their own mistakes differently than the current generation does. Right now, the majority of observers did not have to live in a world where that drinking binge was captured by someone's cell phone and posted to Facebook. Therefore, we look at any such action as being reckless and we judge them--maybe too harshly.

The next generation will have empathy for those types of situations. So, you are right, major transgressions will not receive a "get out of reputation jail free" card, but minor faux pas will not have the same impact on one's reputation.

That's more than 140 characters would let me share! ;-)
PermalinkPermalink 03/29/10 @ 12:25
Comment from: jfiore [Member] Email
Hi Andy,

First off, thanks for stopping-by our blog.

I appreciate and completely respect your point of view on the topic - it does make logical sense that the pragmatism or "new" ways of thinking will eventually have it's way with revising the "old." This potentially could mean an increasing tolerance or "fashion" for things we currently find unacceptable or repulsive.

I guess what's most worrisome aside from the slippery slope argument is that we might find ourselves placing conditions on the things we accept as "cool" or "taboo", and how that might lead to undue reputation risk.

Today, we sort of see this type of thing play out with companies jumping on the edgy campaigns or even those jumping on the "green" bandwagon. While there are good intentions behind the initiative, the reaction could get quite heated if online audiences perceive it as being crude, insensitive, misinformed or as hype-driven greenwash that does more harm than good.

On your last point, our ability to forgive and regard incidents, people and reputations with greater empathy is certainly a redeeming aspect of the social Web that gives us reason to look towards the future with hope and optimism.
PermalinkPermalink 03/29/10 @ 12:50

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